Sony PlayStation

A series of visual design and motion explorations for Sony PlayStation, supporting campaign development through graphic design, animation, texture development, and production-ready visual assets.

Final Animation

Coming Soon

Final Design

Screen Design

3D Design

Project Info

Role
Designer & Animator
Services
Promotional Motion
Toolkit
Cinema 4D | Redshift | After Effects | Photoshop
Year
2026

Involvement

Contributed to visual development and motion production for Sony PlayStation, creating graphic assets, motion tests, textures, and key visuals while supporting the broader creative direction and production process.

Work Process

For the final video, we placed the products in an engineering lab filled with screens. The graphics visualize their components and manufacturing process while interacting with the 3D models to create a cohesive sense of depth.

Brand Research

I began by reviewing the component references provided by the client and researching a wide range of screen design examples. From there, I established the core visual elements, including icons, geometric shapes, text boxes, charts, frames, and other UI components.

UI Element Design

Chart Design

Geometric Shape Design

Screen Design Styleframes

Screen Motion Graphics

3D Screen Test

Key Visual Poster

Credits

Client

Sony Interactive Entertainment

Studio

Imaginary Forces