The Goal
Create a concept launch film for four new fragrances from Gucci’s The Alchemist’s Garden collection, introduced in 2025.
Gucci Brand Film
This is a 3D commercial I created for Gucci’s The Alchemist’s Garden fragrance. Using photorealistic 3D materials, I recreated the natural ingredients of the perfume and the tools inspired by alchemy. By combining these materials with the symbolic language of an alchemist’s lab, I built an alchemy lab that blends abstraction with realism, guiding viewers to experience both the fragrance’s essence and the brand’s cultural narrative.
Final Animation
Project Info
- Role
- Solo Production
- Services
- Promotional Motion
- Toolkit
- Cinema 4D | Redshift | After Effects
Photoshop | Illustrators - Year
- 2025
Considerations
The Challenge
Develop a wide range of realistic materials while giving each fragrance a distinct personality and flavor, all within a cohesive visual language that feels true to Gucci.
The Solution
I studied Gucci and other luxury fragrance films to understand their lighting, cinematography, and product storytelling, then researched each fragrance’s key ingredients to build distinct visual worlds.
Work Process
BTS
Concept Development
This project focus on Gucci’s The Al chemist’s Garden collection, which includes four fragrances. In 2025, Gucci launched the series inspired by the four stages of alchemy, Substratum (Earth), Vaporum (Air), Liquidum (Water), and Ignis (Fire). The four perfumes (Vanilla Firenze, Tears from the Moon, Fiori di Neroli, and Osmanthus Nectar) symbolically embody these elements through distinct materials and extraction methods. Beyond their physical qualities, the fragrances convey cultural and philosophical meanings while offering rich potential for exploring photorealistic 3D material representation.
Brand Research
I researched the natural ingredients used in four different perfumes and also gathered many reference images of those materials.
Visual Exploration & Shotlist
After organizing the mood boards and style boards, I developed a storyboard that follows four perfume bottles evolving from an old alchemy lab into a renewed identity within a new lab.
Styleframe Development
I continuously uploaded the progress of each style frame to Figma, allowing me to compare and refine the visual direction throughout the process.
Credits
Sound Designer
Anji Dang